Marketing Features for Levy Fleets

Levy Fleets is committed to helping our partners increase visibility, drive user acquisition, and ultimately boost revenue. To achieve this, we employ a strategic blend of digital advertising, app store marketing, and curated physical signage. Our approach is carefully designed to connect with potential riders at multiple touchpoints, ensuring that your fleet remains top of mind wherever prospective customers are searching.

Digital Advertising Strategy

Our core digital advertising efforts focus on two key channels: Google Search and retargeted display advertising. Through Google Search campaigns, we position your fleet’s service at the forefront of relevant customer inquiries. For example, if users are searching for “scooter rentals” or “bike rentals” in regions where your fleet operates, we invest in promoting the Levy app so that it appears prominently in the top search results. This ensures that individuals actively seeking mobility solutions in your area discover your offering first.

In addition, our retargeted display advertising further strengthens brand recall and conversion rates. By serving display ads to users who have previously visited related locations or expressed interest in similar services, we reinforce familiarity with the fleet. This means that someone who may have browsed or considered a scooter rental yesterday will see follow-up reminders and promotional messages as they continue to explore the web, increasing the likelihood of them choosing your fleet.

App Store Marketing

Beyond Google Search, we also capitalize on app store advertising to reach customers directly on their mobile devices. By targeting the iOS App Store and the Google Play Store, we ensure that our partner fleets appear in front of users who are already searching for mobility options on their smartphones. These geo-targeted app store campaigns place your fleet’s application—through our platform—at the top of relevant keyword searches, driving higher download rates, broader adoption, and increased overall usage.

Strategic Limitations and Focus

While platforms like Instagram and Facebook are often useful for consumer marketing, we have found that their targeting capabilities are less precise for the unique nature of micromobility services. Our goal is to spend every marketing dollar effectively, and at this stage, focusing on proven, search-driven channels yields better user quality and engagement. By limiting efforts to the most effective platforms, we maintain stronger cost efficiency and ensure the highest return on investment for our fleet partners.

Physical Branding and Signage

In addition to our digital strategies, Levy Fleets understands the power of consistent, on-the-ground brand presence. We provide a range of professionally designed brand assets that can be adapted to various physical formats. Whether it’s business cards for local partnerships, stickers to be placed in strategic areas, or eye-catching A-frame signage positioned near key pick-up and drop-off locations, these tangible touchpoints help build brand recognition and trust.

Our experience has shown that A-frame outdoor signage, placed at high-traffic points or near popular destinations, is particularly effective in guiding potential riders to your service. This localized marketing not only informs residents and visitors about nearby fleets but also enhances credibility and makes the process of locating and using your vehicles more intuitive.

Driving Growth Through Data and Insights

All of our advertising efforts are informed by continuous monitoring, analysis, and optimization. We regularly assess campaign performance across digital channels, identifying which search queries, locations, and audience segments yield the strongest conversion rates. By leveraging these insights, we refine our approach over time, ensuring that advertising spend is consistently aligned with the strategies proven to deliver the best results.

Summary:

Key Strategies:

•Google Search & Display Ads:

We ensure that when people look for scooter or bike rentals in your area, your service appears at the top of search results. We also use retargeted display ads to stay in front of users who’ve shown interest before, encouraging them to choose your fleet.

•App Store Advertising:

We promote your fleet’s app in the iOS and Android stores, specifically targeting regions where you operate. This approach helps convert interested users directly into riders by making your app easy to discover and download.

•Selective Social Media:

We avoid less targeted platforms like Instagram and Facebook for now, ensuring our marketing spend goes toward the most effective channels for this niche.

•On-the-Ground Branding:

We offer professionally designed physical assets—like business cards, stickers, and eye-catching A-frame signs—to guide potential riders in person and reinforce brand recognition.